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Welcome to Nurture Kids @ GetActive! Singapore 2022

As part of GetActive! Singapore, the Nurture Kids campaign seeks to rally the preschool community to celebrate National Day together through sport and active play.

This year, we curated a collection of ‘57 Kampung Games’ as a birthday present for the nation, by calling for ideas among the preschool and wider communities for reinventions of traditional Kampung/ children’s games that would include elements of creative game play, opportunities for teamwork and celebration of the Singapore spirit.

The campaign culminated in a ‘Phygital’ Finale of the Nurture Kids Festival which featured both online engagement of and physical interactions with the preschool community, with some of the top ideas from the challenge brought to life as game stations for the Finale.