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Fans Are Changing The Game

The sports industry continues to adapt to the new habits fans have developed over the last two years, the pace of change has accelerated substantially since the start of the Pandemic in 2020. It’s more important than ever that brands and the sports industry meet fans where they are, as consumers have even more platforms to engage with their favourite content. Join Mike Wragg from Nielsen, as he discusses the most important trends impacting growth of sport in the world/region over the past year. Speakers: Mike Wragg, Managing Director APAC, Nielsen Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners (MOD)

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The jury is out, and the smartest sports executives around the world know they must adapt and change in order to engage the younger generation. A panel of marketers and youth culture experts on the front lines of the epic battle for Gen Z’s attention will examine the challenge that sport is facing. Speakers: Acacia Leroy, Head of Trends, Culture Group Ravi Maan, Head, Marketing, Lion City Sailors Phoenix Hou, BD Director of Sports, SEA, Nielsen Kevin McCullagh, Editor, Asia-Pacific, SportBusiness (MOD), id=3882435989, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/Money%20In%20Sports%20Matters.jpg, path=money-in-sports-matters, vidyard_id=PtM9yWTFU7Cv1cethVvMQG, episode_number=6, episode_title=Money In Sports Matters, description=Key developments in the global sports finance industry post-Covid and its impact on federations, leagues and teams. 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12

Episodes

Immersive Sports: The Rise of Sim Racing

Speakers: Leonardo Bernasconi, CTO, Product Manager & Co-Founder, TELEIOS GLOBAL FZ Loron Orris, Founding Partner, Asia Sports Tech (MOD)

The Asia-Pacific Sports Media Industry In 2030

The Asia-Pacific sports media industry boomed through the pay-television era of the 2000s and early 2010s, before in recent years entering a period...

Virtual Sports Matters To The IOC

Speakers: Vincent Pereira, Head of Virtual Sport and Gaming, International Olympic Committee Jasper Donat, CEO, Branded (MOD)

How Sport Must Change to Engage Younger Generations

Will sport be as big a part of the lives of the next generation as it was for millennials, Gen X and older generations? The jury is out, and the...

Money In Sports Matters

Key developments in the global sports finance industry post-Covid and its impact on federations, leagues and teams. Speakers: Colin Neville, Partner,...

She Loves Sport

Speakers: Joanne Warnes, Managing Director, Octagon Catherine Bond Muir, CEO & Founder, W Series Jamie Chadwick, Driver, W Series Leanne Robers,...

Sponsorship Matters

From F1 to the Staples Center and the FIFA World Cup Crypto.com has rapidly become one of the world’s largest supporters of sports. So what’s brewing...

The Earth Matters

The impact of ESG & Purpose on the global sports industry. Speakers: Erica Kerner, CMO, SailGP Sven Schaefer, Group Head Brand Activation,...

What Matters To Aston Martin

With a list of partners as long as a F1 driver’s arm, Jeff Slack has every right to “believe this is one of the most exciting commercial...

What Matters To Sail GP

The SailGP is coming to Singapore in 2023. What can we expect and what is on the horizon for and organisation aiming to be “the world's most...

What Matters To The UFC In Asia

Speakers: Kevin Chang, SVP & Head of Asia, UFC Andrew Collins, CEO, Mailman (MOD)




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